The Trouble with User Research and How to Simplify It

While most people recognize the importance of understanding their customers or users, companies are often in a rush and want to get a product, feature or update on the market as soon as possible. So when the time is short and the budget is scarce, people try to cut costs. And often one of the first things that gets cut is user research.

However user research can be simplified and still bring results – with minimum time and money spent.

During this talk Michelle will explore an array of alternative user research methods and discuss how to approach misconceptions about user research.