The Role of Engineering in Customer Centric Product Teams

While product owners and user experience designers are usually knee-deep in solving customer-centric problems, the engineering teams that are tasked with building the solutions are too often getting second-hand information with a lifeless set of requirements. Most engineers are highly customer-focused. They are constantly trying to get into the heads of the end-users to design effective solutions. This Forum discusses how engineers can get a better understanding of the customer’s needs, and how to be better equipped to fully understand the problem they are solving.