The Holistic Product Journey: Redefining Design’s Role in Cross-Functional Teams

Christina Goldschmidt will talk about how her team has integrated design deeply into Warner Music Group’s product lifecycle, transforming their approach to product development. From discovery to iteration, Christina will share how they’ve overhauled their processes by embedding a design lens across cross-functional teams. This talk will explore the challenges of introducing new workflows, the critical role of design systems, and how Christina’s team is experimenting with stakeholder management and design thinking to drive product strategy and transformation. Attendees will leave with insights on how to apply a design-first approach to product strategy and execution within complex organizational structures.