Tackling the Feature Factor: Scaling UX Research for Platform-Level Impact

UX and Product teams often face a false choice: ship products of limited value at lightning speed or conduct deep research that's perceived as slow and risky.
In this online session, Eric Olive and Joe Mauriello from DocuSign show how a flexible and thorough research program can actually accelerate delivery and delight customers.
You will learn how to structure research around strategic end-to-end use cases (Sales, Legal, HR, Procurement), not isolated features. Then you will see practical ways to break silos and shift from feature thinking to platform innovation.
Outcomes

• Apply the Audience Track framework to prioritise research around the journeys that drive platform outcomes.
• Move teams from feature requests to platform level bets with clear cross functional alignment and sharper decision making.
• Build a research cadence that increases speed and confidence by reducing rework and misaligned assumptions.