Stop Sprinting; Start Designing!

With the steady transition to Lean UX and other agile models of delivery over the past decade, we are often now overlooking the critical high-level design phase. This talk will focus on the value of the high-level design phase in developing digital products and solutions, and suggest an approach to achieving graceful evolution of experiences, rather than disruptive change. I’ll define and illustrate an “experience-design (XD) framework” and show how it can fulfill the goals of high-level design. And I’ll and break down the XD framework into its elements, discussing how these element variably apply to different solution types and contexts.