Scaling Product Methodology from Startup to Scaleup

Most companies fail during the scale up transition. That applies across Europe, the US, and China. For companies whose business model and offerings depend on digital products, how you work with Product, and evolve your way of working, can make all the difference.

In this talk, Anneli Bartholdy, current Head of Product at UBsend, former Founder, and Product and Innovation specialist, will walk through the key components of working with Product during discovery, design, development, and launch. Diving into each phase of the Product, she will identify the key questions, decisions, and actions need to shift as the company transitions. She will also highlight risks and opportunities to success, citing various case stories from European businesses.