Don't Kill The Messenger: How To Deliver Successful Research Readouts?

Talk

Don't Kill The Messenger: How To Deliver Successful Research Readouts?

Continuous Discovery
Slides

Research readouts are a vital part of a UX designer's job. However, the findings presented during readout sessions sometimes carry a challenging message. In such situations, stakeholders can misunderstand your intention and feel offended by the presentation. But you are just delivering the facts, aren't you?
Well, if prepared in advance and done strategically, every designer can tell a compelling research story and transform sceptical stakeholders into UX advocates. Come and learn techniques of how to prepare in advance, anticipate pushback and deliver successful research readouts.

  1. You will learn how to anticipate challenges before and during research readouts and will be able to address them skillfully.
  2. You will discover how to transform UX challengers into UX advocates.
  3. You will be equipped with the best practices that will help you to illustrate the benefits of UX research during the readout.
Justyna Belkevic

Justyna Belkevic, Senior UX Researcher,GSK