Navigating environments of complexity and transformation: How designers can become effective agents of change

Large enterprise companies are more than ever embarking on high-paced digital transformations and reinventions to stay relevant and competitive. In-house design teams have become a key part of those endeavours and as a result designers have tremendous opportunity to work on projects of exciting complexity, scope, and impact.

However, the reality of being an in-house designer supporting transformative change can often be a challenging experience. Managing complex stakeholders groups, educating and articulating the value of design, navigating intricate technical restraints; all while canvassing for the end-user. It's a lot to figure out!

In this 25-minute talk, Jeff will share what he's learned over the course of a decade navigating and working on complex projects for enterprise companies as both a designer and more recently as design director leading teams.

Are you a designer or design manager considering moving in-house, or are you currently working in environments of digital transformation and complex problem spaces? Then this talk will teach you how to take the tools, frameworks and concepts you use to design digital experiences in your day-to-day work and how to put those to work to help you navigate and persuade your way to becoming a more effective agent of change