Is Democratized Research a Breakthrough - or a Disaster Waiting to Happen?

Companies are racing to scale research, putting insights in the hands of more teams. But at what cost? Are we truly empowering cross-functional teams to do
better research, or are we flooding our organizations with shallow insights that nobody trusts?
Join Great Question's CEO, Ned Dwyer for a candid discussion about the reality of scaling research. Let’s debate:

• When does democratization improve insights—and when does it backfire?
• Are we overcomplicating things with too many tools, frameworks, and approvals?
• What actually gets used—do stakeholders even trust 'quick' research?
• How do we ensure quality without slowing everything down?
• If everything is research, does anything count as research anymore