Is Democratized Research a Breakthrough - or a Disaster Waiting to Happen? by Ned Dwyer, Co-Founder and CEO of Great Question, Great Question | UXDX USA

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Is Democratized Research a Breakthrough - or a Disaster Waiting to Happen?

Continuous Research

UXDX USA 2025

Companies are racing to scale research, putting insights in the hands of more teams. But at what cost? Are we truly empowering cross-functional teams to do
better research, or are we flooding our organizations with shallow insights that nobody trusts?
Join Great Question's CEO, Ned Dwyer for a candid discussion about the reality of scaling research. Let’s debate:

When does democratization improve insights—and when does it backfire?
Are we overcomplicating things with too many tools, frameworks, and approvals?
What actually gets used—do stakeholders even trust 'quick' research?
How do we ensure quality without slowing everything down?
If everything is research, does anything count as research anymore

Ned Dwyer, Co-Founder and CEO of Great Question,Great Question

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