Infusing Enterprise Creativity with a Dose of Playfulness

Enterprise design—especially B2B—has a reputation for complexity, rigid workflows and interfaces that leave little room for creativity. But it does not have to be that way.

Frances will share how she approaches complex enterprise design challenges and finds opportunities to introduce clarity, personality, surprise and just enough playfulness without sacrificing usability or business needs. The session challenges the idea that enterprise design has to be boring and shows how even highly complex B2B products can feel thoughtful, human and engaging.