From Screens to Outcomes: Lightweight UX That Moves Metrics

Many teams want to be data-driven but lack analytics tools or research infrastructure. Gustavo shares how a UX Lab used lightweight experiments and usability testing to prove design impact while redesigning a legacy platform.
In this talk, you’ll discover:

• How to generate evidence through simple experiments
• Ways to speak the business language and demonstrate design value
• Practical steps to move UX from “making screens” to creating measurable impact — even without existing data