Evolving with User-Centered Design Practices at Bloomberg by Ash Brown, Global Head of User Experience, Bloomberg | UXDX USA

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Evolving with User-Centered Design Practices at Bloomberg

Product Direction

UXDX USA 2025

With 9,000+ engineers and a product landscape centered around real-time financial data, Bloomberg is a unique environment for UX to thrive - or get lost.
Ash Brown, Global Head of UX, shares what it takes to embed user-centric practices across a complex and engineering-driven organization.
From leading a global team of 150+ designers, researchers, and product documentation specialists to navigating the cultural shift toward UX specialization, Ash has driven change not by chasing visibility but by building internal champions and systems that scale.

This fireside chat explores how they are measuring design impact when client-facing products are released across the desktop, web, and mobile apps, what it means to introduce AI into an already mature UX practice, and how to maintain a focus on the highest priorities amidst endless stakeholder requests.
Ash will also reflect on the evolving role of design in financial software and the realities of advocating for research-led decisions in B2B environments that were not originally built with UX in mind.

Ash Brown, Global Head of User Experience,Bloomberg

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