Embedding Service Thinking In Organisations

Over the past decade, a lot of organisations have moved their business models from products to services in order to better serve their customers' end-to-end needs. Many organisations are still grappling with this shift and what it means for their product teams, to create and deliver the best products and services.
How do you get your organisation to move from product silos and towards end to end service thinking?
Jason Bootle, Service Design Manager at Babylon, will provide you with the wins and red flags that have arisen throughout his journey helping to align senior leadership around the end to end Babylon experience. In this talk, Jason will discuss:

• How they have structured the organisation around service thinking
• How design outputs can align and empower people in your organisation
• How working in partnership with senior stakeholders you can realise your vision and deliver the best experience for all users