Effective Context Switching for Platform Success: Balancing Internal and External Users

Building a platform product is a strategic journey that goes beyond just growth. In this presentation, I will share insights from my experience managing two different types of users - internal and external - for a backstage commercial plugin called 'Soundcheck' built by Spotify with Love. I will discuss my team's journey in 2023 as we navigated the process of strengthening a product that had very basic capabilities only in December 2022. This talk aims to help platform product managers learn how to guide their products from inception to market dominance by defining a strong vision and strategy and implementing a balanced prioritization process to ensure the satisfaction of both internal and external users.