Designing for Business Impact: A Transformation Journey at Uber

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Talk

Designing for Business Impact: A Transformation Journey at Uber

13 May, 10:25 am - 11:00 am (America/New_York) - Main Stage

13 May, 14:25 - 15:00 (UTC)

Continuous Design
UXDX USA 2025

In this talk, Joann Wu, VP Global Head of Product Design, will share insights from her transformative journey at Uber, where design plays a critical role in driving business impact. She will discuss how her team shifted from a siloed design function to one deeply integrated with business goals, emphasizing the importance of aligning design with strategy to create user-centered products that drive business results. This session will dive into the three levels of transformation—designing for business, elevating product quality, and fostering a customer-centric culture.
Key learnings:

  • Empowering the design function to truly understand designing for business
  • Shifting the company’s focus from metrics to a more user experience-focused approach
  • Real-world applications of a customer-obsessed culture at Uber
Joann Wu

Joann Wu, Vice President, Global Head of Design,Uber

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Tue, May 13, 3:10 PM UTC

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