Delivering Realtime Digital Experiences with the Esso Pay Mobile App

In this session, Macdara will discuss the commerce experience of moving Exxon from physical transactions to digital through, pump activation and payment processing. Macdara will explore how the team looked at the process of transformation taking a fragmented customer journey to collated experience including;

• The process for user journey designs
• Understanding the technical side and implementation
• Setting up an effective field testing approach
• Reflecting on the challenges encountered around the physical to digital and moving them across
• Success metrics and future thinking