Crafting Digital Products for Connected Appliances and Other Stories

In this talk you'll get a glimpse of the digital transformation journey Electrolux Group have embarked on. Discover the triumphs, setbacks and key milestones they have experienced along the way and learn about:

• Working systematically: Explore the strategies employed to build mobile apps for multiple brands quickly, consistently and at scale, without fragmenting the user experience.
• Building a dream team: Learn how Alexis structured a multi-disciplinary team of digital product designers, UX researchers and UX writers.
• Transformational impact: Understand the effects of scaling up the company's digital transformation journey on design processes and practices in a hardware manufacturing environment.
• Unlock the secrets to building a thriving digital products department, and transform your own company's traditional practices into digital innovation