Product Success: Navigating the challenges and opportunities in implementing our organization’s first, and cross-disciplinary, Design-Strategy-Led Initiative

This talk focuses on the challenges and opportunities emerging from running our organization’s first design(-strategy)-led initiative and how our team did so across 3 core design disciplines (Design Strategy, Product Design, and Design Systems) to deliver both strategic and tactical design deliverables to execute a composable and sustainable navigation design and information architecture.

We will focus on our process and respective learnings, particularly how these learnings can be applied to future design and design-strategy driven initiatives, while also highlighting emergent organization challenges that illuminate design’s unique opportunity for driving impact, underscoring how to not only take a seat at the table, but earn the seat at the head when design is uniquely positioned to drive product strategy and delivery.