Building Sticky Products: The CPO's Guide to Irresistible Products

Join Kevin Heery, CPO of Priceline and Michelle Parsons, CPO of LEX as they are interviewed by Lori Bernstein VP, of Product, Priceline in an insightful deep dive into the art of building sticky products. In this dynamic conversation, these industry leaders will unpack the secrets behind creating products that users can't resist coming back to, learn the; psychology of user loyalty and how to foster it, and effective testing strategies to refine your product's stickiness to achieve that delicate balance between user desires and business objectives.