Building a 'Know Your Product' Culture in Tech Teams: Insights to Impact

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Building a 'Know Your Product' Culture in Tech Teams: Insights to Impact

Product Direction
UXDX Community: Building Tomorrow’s PropTech and Product Cultures 2024

In the world of creating tech wonders, there's a challenge: sometimes, our team loses the initial excitement when working on new features. The fantastic ideas from our strategists can get a bit diluted as they go through the complex stages of development. It's like a game of telephone – the original idea might not come out the same in the end. Our tech landscape is vast and intricate, and even our team may not know every detail of the product. But here we are - product people who empower technical specialists to build the best products possible.

To tackle this, I launched 'Know Your Product.' We dive into the business side of things to bring back the excitement, clear up any confusion, and ensure everyone truly understands what we're building. And you know what? It's been a game-changer in my company. Less confusion, fewer surprises, and our big ideas stay awesome from start to finish.

Anastasiia Khait

Anastasiia Khait, Product Owner,EIS Group