AI, Collaboration, and Hidden Tradeoffs of Product Teams

Generative AI is changing how product, design, and engineering teams work together, from how ideas are explored to how decisions are discussed and documented. In this session, Mert will share practical experiences from working on complex design and personalization products at Vistaprint: where AI genuinely improves quality, shared context, and speed, and where it risks creating shallow alignment, coordination overhead, or endless artifact generation instead of deeper thinking. The session is intended less as a prescription and more as an honest reflection on the new collaboration tradeoffs many teams are already starting to feel.