Twisha Shah Brandenburg

Twisha Shah Brandenburg — Service Design Leader - Enterprise at Target. Talks and sessions delivered at UXDX.

Twisha Shah Brandenburg

Service Design Leader - Enterprise

Twisha Shah Brandenburg is a design and AI strategy leader with 25 years of experience, including at Target, BMW, and PayPal. She works on how organizations build capability, not just output, with a focus on decision making, responsible AI, and designing for communities that systems tend to leave out. She is the founder of Good Bridges Studio and is writing Stop Automating the Easy Things, a book on how AI adoption quietly erodes human judgment. She is based in Chicago.

Past talks

1 talk · 1 event

2026

UXDX Chicago: When You Can Build Anything, How Do You Build the Right Thing?Nov 2026

Talk

Stop Automating the Easy Things: Why Low Risk Automation Can Create Long Term Capability Risk

AI makes the easy things easier to automate, and that’s exactly the risk. Repetitive work with low stakes is where teams build the judgment they need for decisions with higher stakes. This talk introduces a framework for spotting where automation erodes organizational capability, and a practical way to decide what to automate, what to augment, and what to protect. Includes audience Q&A.

Twisha Shah Brandenburg