Tasha Melchior

Tasha Melchior — VP Product at Everway. Talks and sessions delivered at UXDX.

Tasha Melchior

VP Product

Tasha is a results-driven professional with a strong track record in successfully bringing products to market, from their initial conception to full-scale launch. Her experience spans multiple industries, including music streaming and sustainable e-commerce. Currently, she holds the position of Director of the Nordic product team at Texthelp, a global company specializing in assistive technology and literacy advancement for a wide user base. Tali's expertise extends beyond product development, as she has also led digital transformation initiatives, implementing agile methodologies and scaling up operations across organizations. With her background as a seasoned teacher and facilitator, she brings a wealth of experience in public speaking and leadership to the table.

Past talks

3 talks · 3 events

2026

UXDX EMEAMay 2026

The Un-automatable: Why Soft Skills Still Win in a Tech-Heavy World

As teams move faster and organisations grow more complex, the skills that matter most are often the hardest to teach: empathy, negotiation, judgement and human connection. In this discussion, Tasha Melchior and Mike Brown will explore why these qualities remain essential to strong product, design and leadership practice. Together, they will discuss what it takes to build trust across teams, navigate tension, influence decisions and keep work grounded in real human needs. This session will examine why soft skills are not a nice-to-have, but a core part of how modern teams collaborate, lead and make better decisions in high-pressure environments.

Tasha Melchior

Mike Brown

2025

UXDX EMEAMay 2025

The Real Impact of Mergers & Acquisitions on Your Product Team

Mergers and acquisitions are common in our industry and they create seismic shifts in product strategy, company culture, and team structures. But how do you maintain product integrity, keep teams engaged, and navigate the inevitable friction of new leadership and decision-making approaches? Join Tali Melchior, VP of Product at Everway, as she unpacks the human, product, and process challenges of scaling through M&A. With seven acquisitions and a major merger under her belt, she will share first-hand insights on: - People: The emotional rollercoaster of restructuring, promotions, and adapting to new leadership dynamics. - Product: Deciding what gets integrated, sunset, or rebranded—balancing customer loyalty with business priorities. - Process: How her team designed a best-in-class release planning framework—only to discover a fundamental rethinking was necessitated post merger. Expect a candid conversation on navigating uncertainty and the reality of making product decisions when the ground keeps shifting.

Tasha Melchior

2023

UXDX EMEAOct 2023

Workshop

Opportunity Solution Trees: Finding Your Way In The Forest

Are you swamped with ideas coming in from your team, stakeholders and user interviews? Do you feel like sometimes you're barking up the wrong tree? Or perhaps you can't see the wood for the trees? If so, this workshop is for you. Tali will introduce how to put into practice Teresa Torres's method for creating OSTs (Opportunity Solution Trees). From creating them; to discussing best practices for utilizing them, this workshop will help you improve your product discovery and prioritisation process. Over the workshop, Tali will walk through; - Introduction to OSTs (Opportunity Solution Trees) and how the team at Texthelp use it for product prioritisation - Hands-on Practice: Engage in interactive exercises to create OSTs and gain practical experience in applying this technique. - Problem-Solution Mapping: Discover how OSTs can help you navigate through a sea of ideas by mapping out the relationships between user problems and potential solutions. - Prioritization Strategies: Explore best practices for using OSTs to prioritize opportunities and make informed decisions based on user needs and business objectives - Collaboration and Alignment: Understand how OSTs foster collaboration among team members, stakeholders, and user insights, ensuring everyone is aligned on the identified opportunities and potential solutions. - Overcoming Analysis Paralysis: Learn how OSTs can help you avoid getting overwhelmed by the sheer volume of ideas and focus on the most promising avenues for product development. - Q&A and Discussion: Engage in open discussions, share insights, and address any questions or challenges related to implementing OSTs in your product development process.

Tasha Melchior