Steven Roest

Steven Roest — Lead Platform Experience at ING. Talks and sessions delivered at UXDX.

Steven Roest

Steven Roest

Lead Platform Experience

INGING

Steven Roest is a seasoned entrepreneur and who has founded and led four start-ups, demonstrating his ability to innovate and drive success in various industries. At ING, he was product lead of several products, including its Unified Design System. He played a pivotal role in evangelizing product thinking and design thinking, establishing himself as a key figure in the company's digital transformation efforts.

Past talks

1 talk · 1 event
2025
UXDX EMEAMay 2025

From IT-Driven to Product-Led: Bridging Design, Product, and IT at Scale

Steven Roest, a former designer turned product leader, shares his experience navigating the complexities of building IT4IT products at ING, a global organisation with 30,000 employees across 12 countries. In this talk, he discusses how he has helped ING transition from an IT-driven approach to a product-led operating model by integrating design thinking into product management and IT processes. Through real-world examples, Steven explores how ING is addressing challenges such as aligning local and global needs, setting clear standards for product maturity, and breaking down silos between business, design, and IT. This session highlights how a design mindset can transform IT from a cost center into a collaborative force driving product innovation.

Steven RoestSteven Roest