Product Strategies For Growth

Knowledge / Inspiration

Product Strategies For Growth

Product Direction
UXDX Community Nordics 2021
Slides

For Sreemati, a great product strategy is always a work-in-progress. They should be able to adapt to the user's needs, team's growth but should always remain loyal to the user problems and company's vision.
In this talk, Sreemati will talk through Bluecalls' 6-month journey on creating a scalable product strategy that allowed for adoption and growth. She will touch on:

  • The importance of consistent company vision and measurable goals,
  • Why they used a Hypothesis-driven development methodology for the Bluecall app,
  • What challenges and lessons they face, and
  • What other future improvements can she foresee