Soha Pourpirali

Soha Pourpirali — Senior UX Researcher at Docusign. Talks and sessions delivered at UXDX.

Soha Pourpirali

Senior UX Researcher

Soha Pourpirali is a User Experience Researcher at DocuSign with a background in cognitive psychology and a strong track record of helping teams make better product decisions through clear, evidence-based insight. She has built her research career across DocuSign and New Relic, leading mixed-methods studies and championing user research practices that bring product, design, and engineering teams closer to the people they serve. Known for her thoughtful, human-centred approach, she is passionate about reducing friction in digital experiences and turning complex user needs into practical direction for better products.

Past talks

1 talk · 1 event

2026

UXDX Community: Seattle: Return to Human: How Intention and Connection Drive Modern StrategyMay 2026

Talk

User-Centric Humans are Everywhere! Tapping Your Internal Experts for Better Insights

Even the most customer-centric product teams often miss a valuable source of data: the user-facing teams outside of product who speak to customers every day. In this talk, Soha shares how she turned customer insights from seven user-facing teams across the company into a clear product strategy. Through real-world methodologies, honest accounts of victories and failures, and the creation of a collaborative workshop that brought together field teams and product leaders, Soha’s experience offers a practical framework for turning on-the-ground customer knowledge into a roadmap your teams can actually run with.

Soha Pourpirali