User-Centric Humans are Everywhere! Tapping Your Internal Experts for Better Insights

Even the most customer-centric product teams often miss a valuable source of data: the user-facing teams outside of product who speak to customers every day. In this talk, Soha shares how she turned customer insights from seven user-facing teams across the company into a clear product strategy. Through real-world methodologies, honest accounts of victories and failures, and the creation of a collaborative workshop that brought together field teams and product leaders, Soha’s experience offers a practical framework for turning on-the-ground customer knowledge into a roadmap your teams can actually run with.