Seth Johnson
Seth Johnson — Design Program Director at IBM. Talks and sessions delivered at UXDX.
Design Program Director
Seth Johnson leads the design practice for IBM’s Chief Data Office, overseeing teams for AI-first enterprise data transformation. He believes in the power of design as a vital strategic and cultural force to deliver market outcomes.
Before joining IBM, Seth founded an award-winning consultancy focused on elevating the product experience for people living with chronic disease.
He’s a sought-after advisor on matters of design-led enterprise transformation, an adjunct faculty member at the Parsons School of Design, and a visiting faculty member at the ArtCenter College of Design.
Past talks
2 talks · 1 event
Navigating Enterprise Transformation: Design and Data for Competitive Advantage
Enterprise transformation demands collaboration, creativity, and cutting-edge data strategies. Join Ed Lovely, IBM’s Chief Data Officer, and his colleague Seth Johnson, CDO Design Director, for an honest discussion about navigating the complexities of AI-driven enterprise transformation. From breaking silos to managing priorities in one of the world’s largest companies, they’ll share strategies, lessons learned, and the importance of cross-disciplinary collaboration in tackling today’s business challenges. OUTCOMES OF THE TALK - Explore how cross-disciplinary collaboration with diverse teams propels successful enterprise transformation. - Discover practical strategies for designing and leading with data and AI in challenging, regulated environments. - Learn how to address team friction, organizational silos, and resistance to change. - Hear real-world lessons learned while driving large-scale change with creativity and resilience.
Relationship Management Up and Down the Chain
Design organizations function best with transparency and without ego. An easy statement to make, but not so much to deliver on. In this workshop, participants will learn how to clearly manage expectations and outcomes across a series of high risk and high value business scenarios. While this workshop will be led from a design management perspective, it’s not limited to design practitioners.
