Sam Price leads enterprise design initiatives as a Principal Designer at Momentum Design Lab, an HTEC company, specializing in human-centered AI experiences and complex digital transformations. His systems-thinking approach and ability to bridge technical and business perspectives have resulted in award-winning projects, including Bitstamp's transformative UX overhaul. With eight years of experience spanning IBM, WHO, and Accenture, Sam has developed a methodology that combines strategic vision with technical acumen, enabling him to guide cross-functional teams through rapidly evolving digital landscapes.
Upcoming Talks
12 May 2025
AI is transforming how users interact with digital products, pushing product teams to adopt new strategies for designing AI-powered experiences. To stay ahead, teams must shift from traditional UX to intent-based interactions that enhance usability and engagement. But how do you make that transition?
In this hands-on, interactive workshop, we’ll explore Cognitive Design Frameworks—Momentum, an HTEC company’s approach to crafting intuitive AI-driven experiences. Through real-world case studies, we’ll examine AI implementations in digital products and uncover key lessons.
This workshop goes beyond understanding the UX of AI—it’s about leading with a human-centered design approach and applying these techniques to build better products. By stepping into users’ shoes, you’ll develop the skills, strategies, and mindset needed to design AI-driven experiences that feel natural, build trust, and deliver real value.
