Sam Price leads enterprise design initiatives as a Principal Designer at Momentum Design Lab, an HTEC company, specializing in human-centered AI experiences and complex digital transformations. His systems-thinking approach and ability to bridge technical and business perspectives have resulted in award-winning projects, including Bitstamp's transformative UX overhaul. With eight years of experience spanning IBM, WHO, and Accenture, Sam has developed a methodology that combines strategic vision with technical acumen, enabling him to guide cross-functional teams through rapidly evolving digital landscapes.