Ricardo Luiz

Ricardo Luiz — AI and Product Strategy Lead at mediaweb. Talks and sessions delivered at UXDX.

Ricardo Luiz

AI and Product Strategy Lead

Ricardo Luiz is a Product and AI Director with nearly 20 years of experience leading UX and Product teams across startups, scaleups, and global tech companies.
He is the founder of No BS People, a product consulting and training brand focused on empowering teams to build with purpose. Ricardo specializes in integrating AI into product discovery and design processes, helping teams go from idea to prototype in record time while staying deeply user-centred. He has held senior product roles at OutSystems, Unbabel, Pipedrive, Promaton, and Altar.io and is currently leading AI-driven UX strategy at MediaWeb Global.

Past talks

1 talk · 1 event

2025

UXDX Community: LisbonDec 2025

Talk

How to Use AI tools to Move Fast from Research to Working Prototype

Ricardo will walk through how to combine UX thinking, product strategy, and AI tools such as ChatGPT, Perplexity, Figma, and Lovable to accelerate every step, from defining user problems to building functional prototypes. You’ll walk away with a practical framework for turning vague ideas into tangible concepts in minutes.

Ricardo Luiz