Uno de Madrid. I work on automating the logistics industry as Director of Product at OnTruck. I also teach "Vision and Strategy of Product" and "Experimentation" at The Hero Camp.
I have spent the last ten years solving real user problems, and business needs as CPO of Insurance Telematics at Telefónica, Product Manager at Foodpanda, and Product Designer at La Nevera Roja. And as a developer before that.
Apart from that, you will probably find me boxing or on the coast with my campervan searching for waves.
Nowadays we talk a lot about innovations, and it looks that it is everywhere. Especially in startups, it is taken for granted.
The reality is startups, just like large companies, very quickly fall into the optimization trap, thinking our future growth will come from optimizing their existing Product.
In this talk, we will see real business cases of good and bad product innovation. Using actual products that have succeeded and that have failed, we will go through the processes we have built to make Product Discovery at Ontruck. You will be able to adapt it and start or improve Product Discovery at your company.
Come to create your innovation processes and "Move from optimization trap to continuous Product Discovery."