Move From Optimization Trap To Continuous Product Discovery

Knowledge / Inspiration

Move From Optimization Trap To Continuous Product Discovery

Inspiration
UXDX Community Spain 2020

Nowadays we talk a lot about innovations, and it looks that it is everywhere. Especially in startups, it is taken for granted.
The reality is startups, just like large companies, very quickly fall into the optimization trap, thinking our future growth will come from optimizing their existing Product.
In this talk, we will see real business cases of good and bad product innovation. Using actual products that have succeeded and that have failed, we will go through the processes we have built to make Product Discovery at Ontruck. You will be able to adapt it and start or improve Product Discovery at your company.
Come to create your innovation processes and "Move from optimization trap to continuous Product Discovery."