Harnessing The Power of Design in an Enterprise


Harnessing The Power of Design in an Enterprise

Continuous Design

Successful cross-functional team requires all team members to have equal voices, responsibilities and stake in the direction of the product, including product, engineering and design individuals.
In this talk by Preethi will discuss how changing the mindset of designers to step-up, have interest in the business decisions and deploying their design skills outside the world of design creates stronger and more customer-centered products.
She will touch on:

  • How to encourage T-shaped designers in product teams
  • Using design thinking in business and product objectives creates better products
  • Having a truly cross functional teams allows for more efficient teams
Preethi Mariappan

Preethi Mariappan, VP, Design & Architecture,Visa