Praful is passionate about building products with a frugal approach that help make peoples lives better. His products have touched the lives of 100 million consumers across the world for the last 10 years. Currently, he is Director of Global Product at one of the world’s leading marketplaces - OLX group ( a Naspers company). He has worked with MakeMyTrip, India's leading travel platform, and Snapdeal, India's leading e-commerce platform seeing its growth from a startup to a $4 billion business. Praful is always hungry for brain food, looking to learn something new. Spends his spare time reading, listening to podcasts and playing squash.
Product development failure is a common learning experience for most teams, but do we always use it to its maximum potential? How can we look at failures more objectively to better future development? At OLX Group, Praful Poddar uses failure to learn if his team are getting smarter and if they're generating an ROI. To fully utilise failure learnings and create next-level user experiences, failure needs to be viewed differently. In this talk, Praful will discuss:
- Problem definition and its close link to failing correctly
- Failing fast with the goal of reducing the cost of failures
- Including failures in your planning process across the product lifecycle to learn better
Almost 70% of digital transformation projects fail! Often companies are too focused on the technology instead of what makes the project actually work; the people, processes, culture and mindset. This panel will discuss successful digital transformation approaches within organisations who are paying attention to the undervalued side of technology. Hear industry leaders share their experience and insights from their path to success.