Pablo Pérez, a UX leader who thrives at the intersection of business needs and user experience. His diverse industry knowledge allows him to craft solutions that cater to a wide range of user needs.
At GBH, Pablo focuses on user-centricity, helping to guide the company strategy with the user journey at the forefront. He fosters a collaborative environment where strong relationships with key partners ensure successful project delivery. Pablo's work translates into clear design plans and rigorous user testing, therefore improving product usability.
His passion extends beyond the corporate world, as he actively shapes the future of UX by inspiring the next generation through his role as a community leader and university professor.
Past Talks
In this insightful talk, Pablo and Hector will explore the synergistic relationship between iterative design and agile development, emphasizing how these methodologies share a common thread to enhance project outcomes.
Pablo Perez (UX): Pablo will delve into the essence of iterative design, demonstrating its critical role in refining user experiences. He will discuss how this approach facilitates continuous improvement and adaptation, allowing for user feedback to be seamlessly integrated into design enhancements.
Hector Aristy (Development): Hector will highlight the importance of integrating UX planning early in the development cycle. He will share insights into how this early exposure can aid developers in foreseeing technical challenges and crafting preemptive solutions, thereby streamlining the development process. Through his perspective, attendees will learn about the tangible benefits of agile development practices, such as increased flexibility, efficiency, and team collaboration.
The talk aims to bridge the gap between UX and development teams workflow, encouraging a more integrated and collaborative approach to product development. By understanding both perspectives, attendees will gain valuable insights into how iterative design and agile development can work hand in hand to produce superior digital products.
