Nadine Piecha
Nadine Piecha — Head of UX Research at FREENOW. Talks and sessions delivered at UXDX.
Head of UX Research
Nadine Piecha has more than 15 years of experience as user researcher working at eBay, Oracle, eDreams ODIGEO, Badi, Beat and is currently managing the UX Research team at FREENOW. She and her teams apply quantitative and qualitative methods along the product's lifecycle to help agile product teams building features and services customers love. Her background in psychology is not only the base of her research work, but it also helps build empathy and establish customer-centricity across roles and teams.
Past talks
2 talks · 1 event
Beyond Interviews: UX Research Methods for Everyone
Explore a variety of UX research methods beyond just interviews and discuss practical ways to also involve non-researchers across product, design, and development in user research projects. Nadine Piecha will share her insights on various research methods, including usability testing, surveys, co-creation, field trips, and more. Together you will assess how to overcome obstacles such as language barriers, small budgets, or a lack of user research experts in small product teams.
Beyond Interviews: UX Research Methods 4 Everyone
Through working in startups, scale-ups and enterprise companies, Nadine has experienced that many companies view creating and establishing UX research as a discipline and as part of the overall culture.