Nadine Piecha has more than 15 years of experience as user researcher working at eBay, Oracle, eDreams ODIGEO, Badi, Beat and is currently managing the UX Research team at FREENOW. She and her teams apply quantitative and qualitative methods along the product's lifecycle to help agile product teams building features and services customers love. Her background in psychology is not only the base of her research work, but it also helps build empathy and establish customer-centricity across roles and teams.
Past Talks
9 October 2024
Explore a variety of UX research methods beyond just interviews and discuss practical ways to also involve non-researchers across product, design, and development in user research projects. Nadine Piecha will share her insights on various research methods, including usability testing, surveys, co-creation, field trips, and more. Together you will assess how to overcome obstacles such as language barriers, small budgets, or a lack of user research experts in small product teams.
9 October 2024
Through working in startups, scale-ups and enterprise companies, Nadine has experienced that many companies view creating and establishing UX research as a discipline and as part of the overall culture.
30 June 2021
The biggest myth about getting buy-in is that you only need data and logic to make your case. Data and logic are necessary but often there are far greater complexities at play.
Giving examples from their experiences, Lorenzo, Nadine and Ines will discuss their blueprint on how they instigate change in their roles by first ensuring buy-in from different stakeholders and how they got past tricky situations.
Moderated by Rory Madden, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.
