As an accomplished entrepreneur and user experience designer, Michelle plays a leading role in the product designs of her international clients. Utilizing her expertise in experience design, digital strategy, design thinking, and behavioral design, she creates products that are functional and more importantly fulfill the customers' emotional desires, crafting moments of excitement and happiness.
By focusing on both stakeholder and customer goals, she has helped businesses establish strong connections with their target groups, fostering long-lasting brand loyalty. Her work has been instrumental in driving the success of her clients, resulting in significant growth, increased value, and higher revenues.
Past Talks
While most people recognize the importance of understanding their customers or users, companies are often in a rush and want to get a product, feature or update on the market as soon as possible. So when the time is short and the budget is scarce, people try to cut costs. And often one of the first things that gets cut is user research.
However user research can be simplified and still bring results – with minimum time and money spent.
During this talk Michelle will explore an array of alternative user research methods and discuss how to approach misconceptions about user research.
User Experience Designer