Mert Taş is a Principal Product Manager at Vista, based in Barcelona. Originally from Istanbul, he studied Chemical Engineering before moving into events, media, and later FMCG product management at 3M, working on the Scotch-Brite business. After joining Vista in 2017, he worked across portfolio and physical product management roles with end-to-end business ownership before moving into technical product management. Over the last six years, he has focused on DIY design and personalization products, from connected physical-digital experiences using QR and NFC technologies to brand systems and conversational AI for design workflows.
Upcoming Talks
Generative AI is changing how product, design, and engineering teams work together, from how ideas are explored to how decisions are discussed and documented. In this session, Mert will share practical experiences from working on complex design and personalization products at Vistaprint: where AI genuinely improves quality, shared context, and speed, and where it risks creating shallow alignment, coordination overhead, or endless artifact generation instead of deeper thinking. The session is intended less as a prescription and more as an honest reflection on the new collaboration tradeoffs many teams are already starting to feel.