Megan McLean

Megan McLean — Global Head of Research, Advertising at Spotify. Talks and sessions delivered at UXDX.

Megan McLean

Global Head of Research, Advertising

Megan McLean leads Global Ads Research at Spotify. She works with Product, R&D, Marketing, and Commercial teams to turn what they learn about users, advertisers, and markets into strategy, better customer experiences, and business growth. She cares about building thoughtful, high-performing teams and making research actionable and tied to real impact. Megan is also an Alumni in Industry Fellow and Lecturer at the University of Chicago, where she helps develop the next generation of researchers.

Past talks

1 talk · 1 event

2026

UXDX Chicago: When You Can Build Anything, How Do You Build the Right Thing?Nov 2026

Panel

From Faster Delivery to Better Decisions

When teams can turn an idea into a working product faster than ever, how do they decide which ideas are worth pursuing? A discussion across product, design and research about how customer insight influences priorities, where AI helps teams learn, and where human judgment still matters. Expect practical examples of working through competing priorities and deciding when to build, test or stop. Moderated by Taylor Klassman, Director of Research at dscout. Includes audience questions.