Mariia is a designer who solves user needs with business goals in mind. For the last 9 years, she’s been working as an experience designer and manager in various domains and projects. She’s a constant learner, her education includes certifications from NNg and IDEO.
Mariia started as a freelancer, worked in a software company and recently in a financial giant. That diversity of workplaces allowed her to design for various audiences and deal with many different stakeholders.
Besides being a product design practitioner, she’s an author for publications like UX Collective and Tealfeed. Her favorite topics for talks and articles are cognitive biases, human psychology, and blockchain.
Past Talks
Once upon a time, there was a Designer Charming. He researched all possible cognitive biases and fully learned the Psychology Magic. So when the new project started, he got his armor of cognitive tricks and applied all of them in collaboration with stakeholders. He also had a magic helmet that protected him from having his own biases. So having a sincere heart and good thoughts, he completely understood stakeholders’ agendas, user needs and approved a product approach on the first attempt. And all the users started using the product and lived happily ever after.
Nice fairytale for UX kindergarten, isn’t it?
In this talk we’ll highlight few cognitive biases and try to understand how to not become weak-willed slaves to our psychology and how to use some tricks to help our users with the same problem.