Maren Hotvedt

Maren Hotvedt — Director of Design at Atlassian. Talks and sessions delivered at UXDX.

Maren Hotvedt

Director of Design

Maren Hotvedt is a Director of Design at Atlassian, where she leads design for complex enterprise topics including security, compliance and new cloud deployment offerings for enterprise customers. Based in Boise, she takes a systems-thinking approach to design leadership, focusing on simplifying complexity and building design into a trusted partner to product, engineering and marketing teams.

Past talks

3 talks · 3 events

2026

UXDX Community: Boise: Managing Up with Maren HotvedtOct 2026

Talk

Managing Up

Drawing on lessons learned from becoming a manager, Maren Hotvedt explores how managing up can help you grow your career. She shares a systems-thinking approach to design leadership, simplifying complexity and building design into a trusted partner to product, engineering and marketing teams.

Maren Hotvedt

2025

UXDX Community: UXDX Boise Community Launch 🚀Apr 2025

Talk

UXDX Boise Community Launch

Welcome and intro to UXDX Boise

Maren Hotvedt

2023

UXDX Community: Testing and Scaling the User JourneyApr 2023

Piloting and Scaling Journey Map Operations at Atlassian

As businesses grow, so does complexity. Silos deepen, dependencies increase, and the sheer volume of people, teams, and projects grows. Journey map operations - the practice of identifying, mapping, and regularly reviewing key customer journeys with leadership - has the potential to reduce this complexity. But it’s not easy to get to the point where you understand (and agree on) your key journeys, have them mapped consistently, or have a good review process established. This talk will break down Atlassian’s approach to embed journey map ops and how the practice is yielding benefits for customers and the business.

Maren Hotvedt