Łukasz Ogrodniczak

Łukasz Ogrodniczak — Head of UX Research at Acronis. Talks and sessions delivered at UXDX.

Łukasz Ogrodniczak

Head of UX Research

Łukasz Ogrodniczak: Passionate about digital products and technology for a long time now. He started as a marketing researcher then studied user experience, and finally entered the path of UX management.

For several years he has been lecturing at the SWPS University, where he taught various subjects related to UX research, Service Design and Product Design. He was leading Merchant UX Research team at Allegro (one of the biggest marketplaces in Europe). Currently in charge of UX Research at Acronis - Cyber Protection company.

Past talks

1 talk · 1 event

2023

UXDX USAMay 2023

Workshop

Beyond Usability Testing: How to Measure and Maximize the Impact of your Research

UX research = usability test? Not necessarily. Research is a variety of methods that can be freely adapted to the needs of the project. Most product design specialists know this, even at the beginning of their careers. But how do you convince stakeholders to undertake less-standard projects? How do you convince top management to implement recommendations from your research? How to measure the impact of research on company performance? In this workshop, Lukasz will walk you through you a basic framework that will teach you how to better: - Measure what stage of Research Ops are you at - Predict the impact of research projects - Choose the appropriate research method to the level of decisions made - Promote research insights and work with recommendations

Łukasz Ogrodniczak