Krysta Chauncey

Krysta Chauncey is the founder of Action Potential Acumen LLC, which helps organizations replace assumptions with knowledge to launch technology that succeeds. With a Ph.D. in cognitive psychology and over a decade of experience in product and UX development and strategy, she has designed workflows for rail engineers reviewing near-misses, optimized materials comprehension for retail investors, interviewed Special Forces ski instructors, and created product roadmaps for robots supporting people with dementia. Her work has guided the development of LLM-driven mobile apps, autonomous vehicles, military and medical equipment, in-store retail experiences, social robotics, and investment dashboards. She focuses on defining, measuring, and moving towards technical ecosystems that people can and will succeed at using, which has resulted in impact such as unlocking $30 million in annual operating cost savings by improving remote operator task efficiency by 40%. She speaks about experience strategy, product-behavior fit, and human performance in modern system development.