Translating Experience Value to Revenue: An Autonomous Vehicle Case Study

We all believe intuitively that customer experience translates to revenue, but the value of experience can be difficult to quantify. So what if you could trace the link from experience to revenue in a straight line?
I'll discuss how a measure called Behavioral Intention (BI) can rigorously quantify the impact of experience on business goals, using a case study of on-road data reflecting the experience of autonomous vehicle (AV) behavior changes--before these changes were implemented or even defined. BI is simple to deploy and has a validated relationship to future behavior across a variety of domains, so you, too, can speak confidently to the revenue impact of experience changes--when those changes are still in the future!