Kaitlyn Daleiden

Kaitlyn Daleiden — Principal, Experience Design at Nordstrom. Talks and sessions delivered at UXDX.

Kaitlyn Daleiden

Principal, Experience Design

Kaitlyn Daleiden is Principal, Experience Design at Nordstrom, where she shapes how customers experience the brand across digital and in-store touchpoints. Her work focuses on connecting the end-to-end customer journey, turning customer insight into experience strategy, and helping teams bring design thinking into AI-driven product development. Before Nordstrom, she oversaw personalization and content strategy at United Airlines.

Past talks

1 talk · 1 event

2026

UXDX Chicago: When You Can Build Anything, How Do You Build the Right Thing?Nov 2026

Panel

From Faster Delivery to Better Decisions

When teams can turn an idea into a working product faster than ever, how do they decide which ideas are worth pursuing? A discussion across product, design and research about how customer insight influences priorities, where AI helps teams learn, and where human judgment still matters. Expect practical examples of working through competing priorities and deciding when to build, test or stop. Moderated by Taylor Klassman, Director of Research at dscout. Includes audience questions.