John Schrag
John Schrag — Director of Experience Design at John Schrag - trainer, coach & facilitator. Talks and sessions delivered at UXDX.

Director of Experience Design
John Schrag has been designing software tools for designers for over 30 years. Specializing in interface design for artistic users with open-ended tasks, John has helped create 3d graphics tools for graphic artists, typographers, industrial designers, automotive stylists, animators, filmmakers, sculptors, game designers, and architects. John has presented at UXPA, SIGGRAPH, SIGCHI, UXStrat and other conferences on the design of interactive 3d UI, user research methodologies, Agile UX, and virtual reality.
In the early 2000s while working for Alias, John and his colleagues Desiree Sy and Lynn Miller developed the dual-track method to adapt UX practices to work in an Agile framework, which has since been widely adopted and adapted. At Autodesk John was the lead coach for his own division's Agile Transformation.
Currently John is the Director of Experience Design for Autodesk's Entertainment products - the software used to create computer graphics animation for film, special effects, television, video games, virtual reality and architectural visualizations.
Past talks
3 talks · 2 events
Culture and Process: Making Change Happen
Why is process change so hard? Even when there is no outright resistance, sometimes a new process just doesn’t seem to take, or doesn’t deliver the expected value. In this session, John explores how cultural norms and beliefs can derail process improvements, even when everyone seems to be onboard, and talks about how to shift those norms.
Culture and Process: Team Design and Delivery
How you design your team has a major impact on their ability to work effectively and efficiently. In this forum, we will discuss how teams are set up, how workflows to teams, how they are measured for success, how they interact with each other, how culture fits, and all of the challenges that go along with the different formats.
