Ella Fielding

Ella Fielding — Product Lead at Optimal. Talks and sessions delivered at UXDX.

Ella Fielding

Product Lead

Ella is a researcher, strategist, and product leader who has been helping to drive customer impact at Optimal Workshop since 2020. Before that, she assisted big Kiwi and Australian companies create customer-first digital strategies and embedded UX research at one of New Zealand’s best digital agencies. Beyond Optimal, Ella loves being an amateur futurist, building giant Lego sets, and pursuing post-graduate study in innovation at Oxford’s Säid Business School.

Past talks

2 talks · 2 events

2024

UXDX EMEAOct 2024

Demo

Product Demos - Gain insights into the latest tools and products in the industry

Explore 4 product tools and how they can help improve the way you work with live demos with their expert team! This is a great opportunity to see their solutions in action, ask questions, and learn how their tools can benefit you and the way you work. Whether you’re curious about features or seeking hands-on experience, their team will be there to guide you every step of the way. Don’t miss out on this chance to connect and discover something new!

UXDX USAMay 2024

Measuring the Value of UX Research

This forum dives into the critical topic of UX research (UXR) impact, exploring its value from both an industry-wide perspective and within individual companies and teams. Join UX researchers, designers, and decision-makers for a rich discussion on measuring and demonstrating UXR's effectiveness. Discussion topics include: 1. Metrics that Matter: How do you measure UXR's impact on sales, customer satisfaction, and design influence? 2. Challenges & Strategies: What are the roadblocks to measuring UXR impact, and how can we overcome them? 3. Beyond ROI: We'll explore UXR's value beyond just financial metrics.

Ella Fielding

Alex Burke