Ella is a researcher, strategist, and product leader who has been helping to drive customer impact at Optimal Workshop since 2020. Before that, she assisted big Kiwi and Australian companies create customer-first digital strategies and embedded UX research at one of New Zealand’s best digital agencies. Beyond Optimal, Ella loves being an amateur futurist, building giant Lego sets, and pursuing post-graduate study in innovation at Oxford’s Säid Business School.
Upcoming Talks
16 May 2024
This forum dives into the critical topic of UX research (UXR) impact, exploring its value from both an industry-wide perspective and within individual companies and teams. Join UX researchers, designers, and decision-makers for a rich discussion on measuring and demonstrating UXR's effectiveness.
Discussion topics include:
- Metrics that Matter: How do you measure UXR's impact on sales, customer satisfaction, and design influence?
- Challenges & Strategies: What are the roadblocks to measuring UXR impact, and how can we overcome them?
- Beyond ROI: We'll explore UXR's value beyond just financial metrics.
