Dan Lake

Dan Lake — VP of Technology at Not On The High Street. Talks and sessions delivered at UXDX.

Dan Lake

Dan Lake

VP of Technology

Not On The High StreetNot On The High Street

Dan is a father, car bore and code enthusiast. Somewhere in between, he is a technology leader from a software engineering background with a passion for people, product and process.

Over the course of his career, Dan has welcomed experience from various industries, including stints at digital agencies and product-focused businesses but carrying an unwavering belief that simplicity and common sense should always prevail.

Currently at UK brand Not On The High Street, Dan leads the product and technology functions across product management, product design, user research, engineering, data, delivery, operations and security. His leadership is characterised by a commitment to driving a customer-centric approach to product development, ensuring that technology serves as an enabler for the brand’s success.

Past talks

1 talk · 1 event
2024
UXDX EMEAOct 2024

Back to the Origin: Navigating the Pivot from Retail to Curated Marketplace for Scalable Success

In this session, Dan Lake will dive into the importance of going back to the origin, sharing the story of Not On The High Street strategically pivoting back to their origin as a curated marketplace and how their founding purpose is shaping their future. Dan will detail the tactical decisions that underpin this transition and their broader implications for scaling technology and product strategy. Key Learnings: - The challenges of shifting purpose and the impact on technology strategy - The "buy vs. build" decisions in technology deployment to support scalability and marketplace efficiency - Strategies for enhancing partner development to ensure a high-quality marketplace offering and robust community engagement

Dan LakeDan Lake